If you've spent any time in the fragrance community over the past two years — on TikTok, YouTube, Reddit, or Instagram — you've heard the name Lattafa. This fragrance house from the United Arab Emirates has gone from a well-kept Arabian secret to one of the most talked-about perfume brands in North America.
But is the hype justified? As a Lattafa retailer, we've sold thousands of Lattafa fragrances and heard feedback from countless customers. Here's our honest, comprehensive review.
Who Is Lattafa?
Lattafa Perfumes is a fragrance house from the United Arab Emirates. According to Lattafa’s official North American store, it was founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal, and its perfumes are now sold in more than 120 countries. Its perfumes are made in the UAE, and it has grown into one of the most recognizable names in Arabian perfumery worldwide.
What makes Lattafa special:
- A large range across several houses, including Lattafa, Lattafa Pride and Asdaaf
- A mix of natural and synthetic ingredients, like most modern perfumery
- Price point: most 100 ml bottles cost about 45 to 85 at Sara Sakina, which is strong value
- Known for rich, long-lasting compositions
- Rapidly expanding global distribution
The Lattafa Lines You Need to Know
Badee Al Oud — The Flagship
Badee Al Oud ("Masterpiece of Oud") is Lattafa's premium line. The line ranges from the fruity apple, lychee and rose of Sublime to the rose, oud and amber of Amethyst. If you want to experience Lattafa at its most refined, start here.
Best sellers: Badee Al Oud Sublime, Badee Al Oud Amethyst, Badee Al Oud Honor & Glory
Raghba — The Original Cult Hit
Raghba was one of the first Lattafa perfumes to win a following in the West. Lattafa describes it as an amber vanilla fragrance for women and men, with sugar, oud, incense, vanilla, sandalwood and musk, and much of its devoted following comes from how long it lasts.
Variants: Original Raghba, Raghba Wood Intense, Raghba for Men
Yara — The Women's Favorite
Yara brought Lattafa to an entirely new audience — women who wanted sweet, feminine, affordable luxury. The orchid-vanilla profile is universally appealing, and the line has expanded to include Yara Moi, Yara Tous, and limited editions.
Khamrah — The Viral Phenomenon
Khamrah went viral as fragrance reviewers raved about its boozy, spiced warmth: cinnamon, nutmeg and bergamot over dates, praline and tuberose, with vanilla, tonka bean and amberwood in the base.
The Khamrah line now includes Khamrah Qahwa, a coffee edition, plus Khamrah Dukhan and Khamrah Waha.
Fakhar — Fresh and Polished
Fakhar ("Pride") comes in several versions, including Fakhar Black for men and a Fakhar for women. Fakhar Black opens with apple, bergamot and ginger, moves through lavender, sage, juniper and geranium, and dries down to tonka bean, cedar, amberwood and vetiver. It is fresh and polished rather than dark or heavy, an easy signature for the office or an evening out.
Lattafa Quality: What to Expect
Longevity: A Strong Point
This is where Lattafa excels. Most Lattafa eaux de parfum last well on skin, often through a full day, and longer on clothing. How long a bottle lasts on you still depends on the scent, your skin and the weather.
Projection: Moderate to Strong
Lattafa fragrances generally project well for the first 3-4 hours, then settle into a closer skin scent. The sillage is noticeable — people around you will smell it — without being overwhelming.
Packaging: Improved and Impressive
Early Lattafa packaging was functional but basic. Recent releases show dramatic improvement — heavy glass bottles, magnetic caps, embossed details, and premium boxes. The Khamrah and Badee Al Oud lines in particular have well-made, detailed packaging.
Ingredient Quality: Above Their Price Class
Lattafa uses a mix of natural and synthetic ingredients. Their oud accords are well-crafted, their amber and vanilla notes are rich and layered, and their overall compositions show sophistication that belies their price point. Are they using real oud chips in a 30 bottle? No. But their oud accords are among the best in the affordable segment.
The Counterfeit Problem
Lattafa's popularity has made it one of the most counterfeited Arabian brands. Fake Lattafa products are rampant on marketplace platforms. Signs of counterfeits include:
- Significantly lower-than-retail pricing
- Wrong juice color
- Poor longevity, fading within an hour or two
- Spelling errors on packaging
- Missing or incorrect batch codes
The solution: Buy from an established retailer and check the batch code and packaging. At Sara Sakina, every product is covered by our authenticity guarantee: a refund if it is shown to be counterfeit.
Our Top 5 Lattafa Recommendations
- Khamrah — Best overall. Boozy, warm, universally loved. The must-try.
- Badee Al Oud Sublime — Best fruity pick. Apple, lychee and rose over vanilla and patchouli.
- Yara — Best for women. Sweet, feminine, perfect everyday scent.
- Raghba — Best longevity. The original cult classic, loved for how long it lasts.
- Fakhar Black — Best fresh scent for men. Apple, lavender and tonka, easy to wear anywhere.
Where to Buy Authentic Lattafa in Canada & USA
Sara Sakina carries an extensive selection of authentic Lattafa fragrances. Every product is covered by our authenticity guarantee: a refund if it is shown to be counterfeit.
Shop our complete Lattafa collection →
Lattafa FAQ
Is Lattafa a good brand?
For the price, yes. Lattafa is one of the most popular Arabian perfume houses in North America, known for rich, sweet and long-wearing eaux de parfum, and most 100 ml bottles cost about 45 to 85 at Sara Sakina. Quality varies from line to line, so read the notes and start with a best seller.
Where is Lattafa from?
The United Arab Emirates. Lattafa’s official North American store says the house was founded in the 1980s by Sheikh Shahid Ahmad and Shoaib Iqbal.
Where are Lattafa perfumes made?
In the United Arab Emirates. Gulf News has described Lattafa as a made in UAE perfume house.
Is Lattafa an Arabian perfume brand?
Yes. Lattafa is an Arabian house, and its range mixes traditional notes such as oud, saffron, incense and amber with modern sweet and fruity styles.
Is Lattafa a niche brand?
No. Lattafa is a mass-market house sold in more than 120 countries.
Is there a Sara Sakina perfume like Khamrah?
Yes. Qadr, our own extrait de parfum, is warm and spiced like Khamrah, with saffron, coffee, suede, tonka and vanilla. It has a 5 ml tester for 7.99.